Rule number one: take it EVERYWHERE

Lomography- n.
a commercial trademark of Lomographische AG, Austria for products and services related to photography. The name is licensed from a former state-run optics company LOMO PLC in St. Petersburg, Russia. The 35 mm LOMO LC-A camera employed an unusual lens which produced large amounts of distortion at the edges of the image whilst keeping the center sharp, and was 'discovered'/promoted by marketing students/businessmen from Austria with a viral/tribal marketing strategy heavily based on their internet site.



Lomography emphasizes casual, snapshot photography. Accidents such as over-saturated colors, lens artifacts, and exposure defects are rehabilitated to produce swirly, abstract effects — a trait emphasized by practitioners. Others use the technique to document everyday life, because the small camera size and ability to shoot in low light encourages candid photography, photo reportage and photo vérité.

The following are the company's 10 Rules of Lomography:

1. Take your LOMO everywhere you go & whenever you go.
2. Use it anytime — day or night.
3. Lomography is not an interference in your life, but a part of it.
4. Shoot from the hip.
5. Approach the objects of your lomographic desire as close as possible.
6. Don't think.
7. Be fast.
8. You don't have to know beforehand what you've captured on film.
9. You don't have to know afterwards, either.
10. Don't worry about the rules.